Product: Porta SiP
World Class Call Management Platform
Description
PortaSIP is a call control software package that enables service providers to build scalable, reliable VoIP networks.
Based on the Session Initiation Protocol, PortaSIP provides a full array of call routing capabilities to maximize performance in both small and large packet voice networks. PortaSIP allows IP telephony service providers to deliver communication services at incredibly low initial and operating costs, which cannot be matched by yesterday’s circuit-switched and narrowband service provider PSTN networks.
In addition to conventional IP telephony services, PortaSIP provides a solution to the NAT traversal problem, and also enhances ITSP network management capabilities.
Overview
With PortaSIP, services that combine elements from telephony and other web applications such as e-mail, messaging, Internet and video streaming can be created easily and in a shorter planning/implementation cycle, allowing increased market responsiveness.
The PortaSIP Solution, consisting of:
♦ PortaSIP extension for PortaBilling100
♦ SIP proxy server
♦ B2BUA
Provides a platform for delivering innovative, high-margin services that may be deployed over IP, as well as cable, POTS, Broadband, and ISDN networks.
How it Works
Who its for?
The PortaSIP solution brings the simplicity and universality of IP to PSTN, providing an open service architecture with distributed intelligence, and thus generating greater earnings than traditional voice services. It provides a platform for delivering enhanced business and residential communications services which are extensible and able to be independently branded, including:
♦ IP PBX/Centrex
♦ Unified/instant messaging
♦ Presence/mobility
♦ Multi-party conferencing
♦ Voice-enhanced e-commerce
♦ Web call centers
♦ Voice-enhanced e-commerce
A website can feature click-to-dial links that establish a session between the end-user and the website organization. A travel agent’s website, for example, could offer a toll-free service whereby a prospective customer may speak to an agent, who then guides the user through a series of pages, perhaps showing video clips of potential holiday destinations. The customer can complete booking forms online while talking to the agent, and may also have the opportunity to buy currency or rent a car from a partner organization. Human interaction can be used to enrich the e-commerce experience.
This kind of service could be a part of a value-added web-hosting service offered by a service provider, or it could be developed in-house by a company’s own IT department.
Web Call Centers
A similar idea may be used in the provisioning of web call centers. A web page may pop up when a particular number is called (with SIP, it is just as easy to direct a user to a web page as to a telephone). Agents can step in if the user requests help. SIP can support IVR (Interactive Voice Response) functionality, navigating users through options and providing auto-responses for common requests.
When a user is connected directly to a customer service agent, the user’s details are visible to the agent, who can then give the appropriate response. They can also view the same sets of data on their respective screens. Any number of types of communication between the two parties can be supported: voice, e-mail, IM or video-conferencing.
Why Use PortaSIP?
ICC PortaOne ASP partnership is helping service providers launch the next generation of broadband communications. The PortaSIP architecture, including PortaBilling100 platforms, SIP Proxy server and B2BUA, provides evolutionary, packet-based platforms for delivering multiple voice and data applications over IP networks. Unmatched in terms of scalability and versatility, PortaSIP supports a revolutionary migration path for future service creation and delivery in the New Public Network.
ICC is committed to providing complete solutions for service providers’ success is further highlighted by our comprehensive portfolio of professional and technical support services.
Key Benefits
PortaSIP reduces the total costs of owning telephony, exploiting a company’s own IP infrastructure and, when combined with presence, instant messaging, location and mobility applications, increasing the efficiency of its communications.
PortaSIP improves company productivity by enabling new, converged applications that allow a company’s software to interact better with people in the ways they choose. PortaSIP allows companies to respond more effectively to customers, while customers enjoy personalized service tailored to their needs and preferences.
In the short term, PortaSIP can provide a rapid return on investment by reducing the demand on PSTN services and WAN bandwidth, eliminating unnecessary calls and routing calls more cost-effectively.